Beyond the Registration Push: Why I Wrote a Content Marketing Guide for Race Directors
Most race directors know how to promote a race.
Far fewer know how to build a brand.
Every year I see race directors pour enormous amounts of energy into registration announcements, sponsor posts, deadline reminders, and race-week updates. Then for many, almost as quickly as the finish line is packed away, the content stops.
The race disappears from social media.
The website sits unchanged for months.
Momentum fades.
Then, months before the race begins again next year, the process starts all over again.
I keep thinking there has to be a better way.
Long-Form Content in a Short-Form World: Why Towns and Bike Races Need Both
Your latest social media post could be thoughtful, beautifully produced, and genuinely useful.
It could also disappear from your followers’ feeds before most of them ever knew it existed.
Social media is a lot of fun for me. Over time, I have trained my algorithms to show me content I am interested in. My feeds are filled with bikes, trails, outdoor recreation, photography, small towns, rural tourism, and content marketing. All fun stuff.
But when it comes to creating and publishing social media content, there is a reality we cannot ignore.
What Should We Post? A Simple Content Plan for Rural Tourism
You’ve defined your audience. You know you don’t need to speak to everyone, just the right people.
Now comes the next big question: What should we actually post?
