Practical social media coaching for trail organizations, race directors, and rural tourism leaders.
$29/mo or $290/yr
The visibility lab
You’re already doing meaningful work.
You’re building trails, organizing events, promoting destinations, recruiting volunteers, writing grants, and strengthening your community.
Social media often becomes one more responsibility on an already full plate.
Visibility Lab exists to help.
Each week, you’ll receive one practical coaching lesson designed specifically for people working in outdoor recreation, tourism, and community-based organizations. No fluff. No chasing algorithms. Just thoughtful strategies you can put into practice right away.
One lesson. One idea. One action. Every week.
Who It’s For
❋ Trail organization leader❋ Destination marketing organization❋ Community volunteerVisibility Lab was created for people who don’t have a full-time marketing department.
Whether you’re a:❋ Gravel, mountain bike, or road race director❋ Rural tourism professional❋ Outdoor nonprofit❋ Recreation manager…this membership was built with your challenges in mind.
Weekly CoachingWhat You’ll Receive
Every week you’ll receive a practical lesson delivered directly to your inbox.
Lessons include topics like:❋ Storytelling that builds trust❋ Creating content people actually want to share❋ Photography and visual storytelling❋ AI tools that save time❋ Social media strategy❋ Analytics that actually matter❋ Volunteer recruitment❋ Sponsor visibility❋ Event marketing❋ Rural tourism marketing❋ Building community around your organizationMonthly Office Hours
Once each month we’ll meet live on Zoom.
Bring your questions.
We’ll review social media accounts, discuss marketing challenges, brainstorm ideas, and learn together.
Can’t attend live?
Every session is recorded and added to the member library.
