How Earned Media from Bike Races Can Boost Rural Tourism
One of the challenges many rural communities struggle with is exposure.
I am talking about more than attracting social media views, engagement, and followers. The larger challenge is simply letting other people on planet Earth know that your town exists.
That is where marketing comes to the forefront.
How do you get the word out?
Do You Think Trails Benefit Your Town’s Economy?
A decade ago, Gallup, New Mexico wasn’t exactly known as a trail town. It was a rural hub on the edge of the Navajo Nation, surrounded by wide desert, mesas, and sandstone formations, but not much in the way of tourism buzz.
Then came the High Desert Trail System, a volunteer-built network of singletrack that began attracting riders from across the region. Events like Dawn Til Dusk and 24 Hours in the Enchanted Forest drew in thousands of racers and spectators.
