Bike Races, Social Media, Social Media Strategy, Paid Media Sean Benesh 10/27/26 Bike Races, Social Media, Social Media Strategy, Paid Media Sean Benesh 10/27/26

Why Paid Advertising Still Matters for Bike Races and Rural Tourism

Last week, I made the argument that bike races and rural communities should stop paying for reach and attention through paid ads. Instead, I argued that it would be more prudent to build your own media ecosystem.

I still stand by that, especially when it comes to building your own media ecosystem.

However, today, I want to pivot. If you have built (or are building) your own media ecosystem, paid ads can actually accelerate what you’re doing.

I help trail orgs, race directors, and rural tourism leaders build greater visibility through practical social media marketing, storytelling, and strategy.

Portland, Oregon | sean@seanbenesh.com

Rural Tourism Playbook