How Race Directors and Rural Tourism Leaders Should Be Using A.I.

A.I. is everywhere, whether we like it or not.

Scroll through social media, and you’ll quickly come across content that was obviously created with artificial intelligence. From generic race promotions to cheesy videos and synthetic captions that all sound suspiciously similar, A.I.-generated content is becoming increasingly difficult to escape … or avoid.

The question is no longer whether you should use A.I. for your marketing and communications. It’s how you should use it … and more importantly, how much?