Race Directors, Race Promoters, Social Media, Social Media Strategy, Content Marketing Sean Benesh Race Directors, Race Promoters, Social Media, Social Media Strategy, Content Marketing Sean Benesh

The Race Director’s Guide to Building a Social Media Following That Converts

Ok, let’s get something out of the way.

If you’re organizing a gravel, MTB, or road race, growing your Instagram, Facebook, or TikTok followers just for the sake of numbers is a distraction. You’re not an influencer chasing vanity metrics. You’re a race director trying to build momentum and get riders to your start line.

So why do follower counts still matter?

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Content Marketing, Photography, Race Directors, Race Promoters, Social Media, Social Media Strategy Sean Benesh Content Marketing, Photography, Race Directors, Race Promoters, Social Media, Social Media Strategy Sean Benesh

Why Your Race Isn’t Growing: It Might Be Your Social Media

I follow enough race organizers and events to know that social media often ends up last on the to-do list. And I get it. Permits, insurance, aid stations, course scouting … it’s a full-time job just to pull off race day. But if you’re pouring all your energy into the logistics and barely showing up online, you’re missing the easiest (and most cost-effective) way to grow.

Let me say it clearly: a good race is not enough anymore.

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