Putting a Price Tag on Exposure: How Media Coverage Drives Rural Tourism
If you have ever stood in the middle of a gravel race with a camera in your hand, you have seen it happen. A rider comes through a section of road that feels like the middle of nowhere. You grab a shot, post it later that night, and suddenly thousands of people who have never even heard of that town are paying attention.
That is what happened in Douglas during BorderLands Gravel.
How Gravel Races Drive Rural Economic Growth: Lessons From BorderLands Gravel
Most people see a gravel race as a single day on the calendar.
Riders show up, roll out, race their course, and head home. But if you have ever organized a race or worked in outdoor recreation, you know there is more going on beneath the surface.
The real learning begins after the race, when the surveys start drifting back in. This is where the story reveals itself.