Visibility Starts With Attention: Why I Created the Visibility Lab

Attention. We all crave it.

But in this case, I’m talking about attention as it relates to a brand, whether that be a rural community, a bike race, a trail organization, or another organization doing meaningful work in the outdoor space.

You see, we could have the most quaint and welcoming town or host a gravel race with stunning scenery and champagne gravel, but if we can’t capture people’s attention so they know we exist, we’re in trouble.

It all starts with attention.

Visibility.